Marijuana Legalization Proponents in Washington Unveil First TV Ad

The campaign behind I-502, a ballot measure that would end cannabis prohibition in Washington State this fall, unveiled their first TV advertisement in support of the initiative. This commercial kicks off a recently announced million dollar ad campaign, which aims to keep marijuana legalization at the forefront of Washington voters’ minds as we approach November. You can view the ad below:

http://www.youtube.com/watch?v=aScUZgzFlTI

Polling data taken in July by SurveyUSA shows an upward swing in support for the initiative, with 55 percent of likely voters approving of the measure, 32 percent opposing, and 13 percent undecided.

Get all the latest information on cannabis law reform in the 2012 Election by viewing NORML’s voter guide, Smoke the Vote, here.

Reprinted with permission from NORML.

Highlights from the Washington I-502 Commercial, Let’s Talk About A New Approach

• It’s time for a conversation about legalizing marijuana [0:03 mark]
• It’s a multi-million dollar industry in Washington state and we get no benefit [0:06 mark]
• Background checks for retailers [0:14 mark]
• Stiff penalties for selling to minors [0:15 mark]
• Free up police to go after violent crime instead of marijuana users [0:20 mark]
• We would control the money, not the gangs [0:22 mark]