A SurveyUSA poll released Sunday shows Colorado’s marijuana legalization initiative, Amendment 64, still winning, but with a shrinking lead and with approval under 50%. A University of Denver poll released a week earlier had Amendment 64 right at 50%. These latest polls only add to the sense that marijuana legalization in Colorado is going to be a nail-biter.
The SurveyUSA poll had support for Amendment 64 at 48%, with those opposed at 43%, and 9% undecided. That’s a five-point lead, down from 11 points in a SurveyUSA poll done five weeks ago.
According to the latest poll, the initiative is losing support among women, who five weeks ago favored it by 10 points, but now oppose it by eight. It is also losing support among people with a college degree, who favored it by nine points five weeks ago, but now oppose it by five. It is also losing ground among upper-income voters.
The erosion of support for drug reform initiatives in the final weeks of a campaign is not unexpected. Voters begin to finally pay attention as the campaign season goes into its frantic final weeks, and the opposition gears up its efforts to defeat them. The Campaign to Regulate Marijuana Like Alcohol, though, has a pre-paid $700,000 advertising campaign ready to go and is aiming to win over those groups where support is weakening.
The latest SurveyUSA poll also had President Obama and Republican challenger Mitt Romney in a virtual dead heat, with Romney winning 48% to 47% head-to-head and 46% to 45% in a three-way race that includes Libertarian Gary Johnson polling at 2%. Johnson supports marijuana legalization, and some reform activists have been hoping that he will pull pro-legalization voters away from the major party candidates, but this poll doesn’t suggest that is the case.