I was walking into the 7-11 on the corner of Denver’s Santa Fe and 3rd on may way to work down the street, when a new product caught my eye, as I was reaching for an energy drink: Cannabis Energy Drink! On the shelf next to Amp, Rockstar, and Red Bull.
Now, this is (unfortunately) not as exciting as it might seem if you haven’t actually seen one of these in person. Working in the Colorado MMJ industry, I’ve had the chance to see and try this energy drink that claims to have cannabis in it. However, this drink contains nothing other then hemp seed extract, which is a vague, at best, ingredient that has very little benefit compared to actual cannabis.
It’s hard to imagine that something on the 7-11 refrigerator shelf would actually get you stoned (even in Colorado in 2013), but this is marketing that is just barely above the legal limit of “stretching it” to sell a product. The company’s website offers plenty of empty ad copy, including an “FAQ” section that contains a few ridiculous things, my favorite being this one:
“DOES CANNABIS ENERGY DRINK GIVE YOU A BOOST?
Absolutely. It is an energy drink, which contains among other things caffeine, taurine and sugars. Furthermore, Cannabis Energy Drink contains hemp seed extract, which gives you just that little extra… And besides that, it tastes outstanding.”
So…Cannabis Energy Drink has the same artificial crap as Red Bull and Rockstar, and the only difference is the addition of an extract that you have absolutely no proof boosts anything other than the marketability of this drink? Right, that’s what I thought.
In any case, it’s certainly a small victory for those of us waiting to see marijuana on a more mainstream level, and for that, I think we all have to be happy. I’m hoping that the next few cannabis-related products I see popping up at convenience stores will actually have more in them than the same drink with a pot leaf logo.