Snoop Dogg transforms into Snoop Lion

Rap artist and known weedist, Snoop Dogg is rebranding himself into Snoop Lion. Snoop Lion is born out of a spiritual and artistic journey in Jamaica, no doubt wrapped in clouds of weed smoke. While in-country, Snoop developed a traditional reggae style which he will debut to fans with his new album Reincarnated.

“I have always said I was Bob Marley reincarnated,” Snoop (real name: Calvin Cordozar Broadus, Jr.), 40, told reporters at a news conference, according to The New York Times. “I have always been a Rastafari.”